Tuesday 6 December 2011

Paige Denim Launch













Lacy body: Primark. Chiffon maxi skirt: Zara. Faux-fur leopard coat: Topshop. Earrings: Urban Outfitters.

It was a very wet, rainy day in London town, but I wasn't going to let it dampen my spirits after work as I headed straight off to the Paige Denim S/S12 launch at 59 Great Marlborough street on Thursday.
The venue was in a gorgeous penthouse on the rooftop with marquees, cocktails, mini hotdogs and mulled Cider!
DJ Alice Gold was on the decks giving a mixture of 80s and 90s soul, combined with a lovely overview of the city of London :)
Owner and creator Paige Adams-Geller was there herself promoting her new spring/summer 2012 line, and the collection was definitely bright and fun with pastel blues, yellows, and greens to brighten up your wardrobe, with the likes of Reese Witherspoon, Blake Lively, Gwen Stefani and Kate Moss just to name a few celebrities seen snapped in her creation under her belt!
Me personally I've never been a jean lover, but I do believe you that one pair of jeans that will take you through season to season and is your 'go to' staple piece for any dressy/casual outfit, and Paige Denim most definitely fits the mark with its fine detail, sex appeal, contoured waistband!


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